Every cannabis lover knows that strong, distinctive scent that comes out when they break the seal or open up the bottle. There’s more to smell than what’s apparent. It’s memory, mood and expectations all in one. Terpenes can make this happen, and not any terpenes at all but those that are derived from cannabis. Known as cannabis derived terpenes, these compounds are rapidly becoming the secret ingredient for anyone looking to elevate flavor, authenticity, and overall product quality.
Image credit: massterpenes.com
The past few years, the industry relied heavily on botanical Terpenes to recreate cannabis strains. It made sense on paper. The economics of extracting pinene and limonene, respectively, from pine or orange trees allowed for the creation of strain profiles that are familiar to us. The reality didn’t always align with the claims. The terpene-based blends were pleasant initially, but lacked the depth, soul and lasting power of cannabis-derived counterparts. The terpene blends degraded very quickly, and they were able to smell more air freshener-like than actual fresh flower.
The cannabis terpenes that are the pure form are the ones that change the game. They’re derived directly from cannabis plants and include not just the main substances that define a strain’s distinctive smell as well as subtle supporting notes that botanical sources can’t replicate. It’s not just about the flavor, but also about capturing the spirit and essence of the plant.
A new innovation in the field is to use live resin terpenes. Instead of using dried or cured cannabis as a source of the terpenes needed for extraction They are extracted from the plants that are frozen immediately after harvest. That quick-freeze process locks in delicate volatile compounds which would otherwise go unnoticed. The terpene profile is more lively, brighter and more intense. It is a lot more like the original strain.
The benefits for the senses are evident, but the impact of terpenes that are derived from cannabis go beyond the taste. They aid in creating what’s called the entourage. It is a nuanced interaction of cannabinoids in combination with terpenes. It can have a profound impact on the overall product experience. For example, a formulation that is formulated with true OG Kush terpenes may deliver a more familiar or balanced effects due to the other components that are preserved in the extract.
Transparency becomes more and more sought-after as the awareness of consumers grows. Consumers aren’t only looking for high-THC levels these days. They are looking into their products, reading the ingredient lists and searching for cannabis-derived terpenes with clear information about sourcing and extracting. Brands who offer specific strains non-blended, uncut Terpene profiles, are recognized for their customer loyalty.
That shift is especially important in a marketplace that is crowded with choices. Because so many brands are competing for our attention, the ones who are committed to authenticity will have a distinct advantage. Although artificial flavours and blends of botanicals may get someone’s attention on a first try however it’s the unique sensation of cannabis-derived terpenes which keeps them coming back.
Mass Terpenes has become a leading company in this area, offering both hemp-derived and live resins that are suited to various budgets. The CDT series is a favourite for extractors, vape manufacturers and curious customers who all want to experience cannabis in its most natural shape.
It’s not all about the smell. It’s all about connection. Terpenes are as important as many people believe, whether you’re testing the latest product or lighting up to relax after a hard day. Pure cannabis terpenes offer clarity as well as a deep and honest relationship with the plant. It is this ingredient that could be the most potent of all.